Padel Social Club

Padel Social Club is one of London's leading indoor padel operators. With three new venues opening in Paddington, Kentish Town and The O2, they needed a launch campaign that would build excitement ahead of the doors opening.

With only CGI renders to work with, I developed a campaign that elevated the launch beyond a traditional property showcase. Animated type, stills and video were combined into a brand-led visual system, using the club's colours, graphic language and court-inspired framing to give the new locations energy and a clear sense of identity.

The result is a social-first campaign that transforms the CGI's into a dynamic brand launch, building anticipation for the new venues and positioning Padel Social Club as the club to be part of.