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Eric Lyons
Client
Eric Lyons
My Role
Motion Designer
Agency
Will Works
Eric Lyons is a fifth-generation family-run butchers with over 120 years of heritage.
In partnership with Will Works, I developed motion templates to be displayed on screens in-store across multiple sites. The system puts the identity in motion through type-led design, using a rich archive of photography and a small set of key illustrations by Jay Cover.
Delivered as easy-to-use, fully customisable templates, the toolkit makes it simple to keep messaging fresh — while cycling through built-in graphic and photographic styles to maintain variety.
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