Mercedes F1 W17

The F1 W17 is the official 2026 challenger for the Mercedes-AMG PETRONAS Formula One Team, unveiled during the season launch livestream.

I developed a suite of animated typographic elements for the event, including a ten-minute countdown clock that crescendoed into a logo animation, dynamic stings, and lower thirds for key speakers — including CEO Toto Wolff and drivers George Russell and Kimi Antonelli.

Ahead of the final delivery, three distinct visual routes were explored from the core launch principles: light leaks and blur, motion lines, and new horizons. The chosen direction centred on distorted, edge-blurred typography layered over abstract flowing waveforms, all affected by a layer of grain that allowed the Petronas blue to subtly leak through. The result was an energetic yet cohesive system that built anticipation while guiding viewers through the broadcast.